Tulia is the tan backpack for the woman who carries everything and still gets stopped.

Tulia is calm and unmistakable, just like the women who carry her.

Tan vegan leather, chocolate base, a woman with locs past her shoulders cut from leather and stitched on by hand, maroon inside. Fits an iPad, a notebook and your whole day — not a laptop.

260 women reserved Tulia before a single one had shipped.

The Locs Do The Talking Set

Tulia is the tan leather backpack you can wear to work and keep wearing all weekend. Asili is the leather Africa charm that hangs off her strap. Nayo is the small one for cards. The wallet and the charm come free with her this run.

$294.85 sold separately $109.95
$90 off the backpack 2 pieces FREE ($94.90)

68 left in the November run · then Nov 15 – 22

  1. The backpack that’s calm and unmistakable — Tulia — tan vegan leather, chocolate base, a woman with locs past her shoulders, maroon inside10.2″ × 13″ × 5.1″ · fits an iPad, not a laptop · ships Nov 5 – 12Ships Nov 5 – 12 $199.95$109.95
  2. The piece on her strap people ask about — Asili — Africa cut from three leathers, on a gold clasp3.1″ × 2.8″ · clips to a handle, a strap or your keysIn stock · ships this week $44.95FREE
  3. The little one that lives in her side pocket — Nayo — quilted black, two gold Africa charms3.9″ × 3.1″ · cards and a folded billIn stock · ships this week $49.95FREE

48% of the women who ordered Tulia put a second piece in the box. With the November run, the wallet and the charm come free with her.

  1. Pre-orderreserved today, Albuquerque, USA
  2. Ships Nov 5 – 12the charm and the wallet ship this week
  3. Arrives 2–8 business days laterby the speed you choose
  • ★★★★★

    “My locs are past my shoulders and so are hers, which is the whole reason this one came home.”

    Rhonda V. · verified review
  • ★★★★★

    “Someone stopped me in the CVS aisle to ask about her, under the worst lights in America.”

    Nadia P. · verified review
  • ★★★★★

    “iPad, planner, lunch and my umbrella go in and she still closes without me sitting on her.”

    Clarissa J. · verified review
  • Pre-orderships Nov 5 – 12
  • Ships from the USABlack-woman-owned, run from Albuquerque
  • 30-day returnsunused, in the original packaging

In her words

Six women, six ordinary days, locs doing the talking.

  • A woman in a camel coat with long locs walks away down a city sidewalk wearing the tan Tulia appliqué backpack on both shoulders
    ★★★★★

    I waited and I would wait again

    Reserved her in the presale and waited on the November run, which felt long until she got here. First morning out I had her on the seat beside me on the train, half daylight half those overhead lights, and I kept looking down at her. Book, iPad, lunch, umbrella. Nothing rattling around and nothing crushed.

    Simone A.Verified buyer

  • Mirror selfie of a woman in a cream linen set holding the Tulia appliqué backpack on one shoulder, her phone covering her face
    ★★★★★

    Fits my iPad, not my laptop

    I almost skipped her over the laptop thing. Do not. My laptop never leaves the office and my iPad goes everywhere, so this is the bag for how I actually work. iPad, notebook, charger, lip balm, keys. She lives on the back of my chair by the grey window and two people on my floor have already asked.

    Adrienne C.Verified buyer

  • Close crop of the Tulia appliqué backpack's cut-leather disc on a woman's back in low late-afternoon sun
    ★★★★★

    A stranger in the CVS aisle

    I was in the CVS on the corner waiting on a prescription when a woman came around the aisle and said, ma'am, I have to know where that bag is from. Under those lights it still looked good, which surprised me. She has locs too. We stood in the aisle talking about our hair for ten minutes.

    Patrice N.Verified buyer

  • ★★★★★

    The little wallet came first

    The wallet and the charm arrived that week and the backpack came later on the November run, which they tell you up front before you order. Nayo is small, black, quilted, two gold charms on her, and she carried my cards for weeks before her big sister landed. Now they sit together on the cafe table under the green awning, Asili hanging off the strap.

    Camille D.Verified buyer

  • The Tulia appliqué backpack standing on an airport gate seat in cool morning window light
    ★★★★★

    My sister caught this one

    She took it standing behind me at the park because she wanted me to see what she sees. The locs on the front are cut out of leather, piece by piece, and in the late sun you can see every edge of them. People ask me if the picture is printed on. It is not. 🤍

    Jonelle B.Verified buyer

  • ★★★★★

    For my best friend

    Bought the whole thing for my best friend, who wears her locs better than anybody I know. Laid it out on my sofa under the lamp before I wrapped it and it looked like one planned gift, not three things thrown in a bag. She opened the little wallet and the charm first. Then she turned the backpack around and went quiet.

    Erika S.Verified buyer

The Details

Every measurement, before you decide.

10.2 in 13 in 5.1 in deep
Measured across the widest points. An iPad or a notebook fits; a laptop does not.
Size
10.2 × 13 × 5.1 in (26 × 33 × 13 cm). Fits an iPad or tablet, a notebook, your wallet, glasses and a bottle. A laptop does not fit.
Material
Premium vegan leather in tan with a dark-chocolate base panel, hand-cut appliqué on the front: a Black woman facing you, eyes closed, long black locs past her shoulders, gold arch earrings, a cream top on a cream, sand and caramel ground. Gold zips and a gold AFROYLA plate.
Inside
Maroon lining, a padded tablet sleeve, slip pockets and a zip pocket.
Carry
Two padded adjustable shoulder straps and a top grab handle. Worn on the back or carried by the handle.
Closure
Gold two-way zip top. One gold zip pocket on the side — the disc on the front is artwork, not a pocket.
Shipping & returns
The charm and the wallet ship this week; Tulia is pre-order and ships Nov 5 – 12, in the order she’s claimed. Pre-order pieces ship in their own box, in the order they are claimed. 2–8 business days to your door. 30-day returns from delivery, both free pieces included.

In the box

  • The backpack — Tulia10.2 × 13 × 5.1 in · ships Nov 5 – 12
  • Leather charm — Asili3.1 × 2.8 in · clips to a handle, a strap or your keysFREE
  • Duo wallet — Nayo3.9 × 3.1 in · cards and a folded billFREE

One more time, the whole of it.

The wallet and the charm are free with Tulia while the November run lasts.

Tulia is $90 off, and the Nayo duo wallet and the Asili leather charm come free with her — $109.95, $294.85 sold separately. The charm and the wallet ship this week; Tulia is pre-order and ships Nov 5 – 12, in the order she’s claimed.

$109.95$294.85$90 off the backpack · duo wallet and leather charm FREE

68 left in the November run · then Nov 15 – 22

Tulia ships Nov 5 – 12 · the charm and the wallet ship this week · Albuquerque, USA · 30-day returns from delivery